Articles from October, 2009

Front Foot Favouritism

Front Foot Favouritism

Posted on19. Oct, 2009 by Paul Andrew.

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I’m not a gifted sportsman, in fact even ‘competent’ is a stretch most of the time. But one sport I picked up quickly was snowboarding. There’s something exhilarating about hurtling down the side of a mountain strapped to a snowboard with trees and rocks all around you that heightens the senses and reminds you that [...]

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Health Check For The Trusted Advisor

Health Check For The Trusted Advisor

Posted on05. Oct, 2009 by Paul Andrew.

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I was speaking in Singapore last week to a group of marketers from across Asia/Pacific on what it means to be a “Trusted Advisor”. These are turbulent times in the world of marketing. By nature marketing tends to be about longer term strategic direction yet many companies are sacrificing that agenda in the current climate [...]

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