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	<title>Comments on: The Economics Of Extra</title>
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	<link>http://www.theleadershipcoach.com/2009/the-economics-of-extra-paul-andrew-executive-coaching-keynote-speaker/</link>
	<description>Insight for leaders from Paul Andrew, Keynote Speaker and Director of The Leadership Coach™ LLC - New York &#124; Sydney</description>
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		<title>By: craig rains</title>
		<link>http://www.theleadershipcoach.com/2009/the-economics-of-extra-paul-andrew-executive-coaching-keynote-speaker/comment-page-1/#comment-113</link>
		<dc:creator>craig rains</dc:creator>
		<pubDate>Mon, 28 Sep 2009 03:31:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.theleadershipcoach.com/?p=285#comment-113</guid>
		<description>Great article Andrew! Such an inspiring point which you framed through some great reflective questions! Very excited to brainstorm at work this week with the perspective of &#039;extra.&#039;
I appreciate your efforts to create thought provoking articles.
Thanks!</description>
		<content:encoded><![CDATA[<p>Great article Andrew! Such an inspiring point which you framed through some great reflective questions! Very excited to brainstorm at work this week with the perspective of &#8216;extra.&#8217;<br />
I appreciate your efforts to create thought provoking articles.<br />
Thanks!</p>
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		<title>By: Adriana</title>
		<link>http://www.theleadershipcoach.com/2009/the-economics-of-extra-paul-andrew-executive-coaching-keynote-speaker/comment-page-1/#comment-111</link>
		<dc:creator>Adriana</dc:creator>
		<pubDate>Tue, 22 Sep 2009 07:37:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.theleadershipcoach.com/?p=285#comment-111</guid>
		<description>Hi Paul!

Very inspiring! that little bit extra that makes an ordinary life to become passionate living!
Love your presentation last week! you are a great presenter!</description>
		<content:encoded><![CDATA[<p>Hi Paul!</p>
<p>Very inspiring! that little bit extra that makes an ordinary life to become passionate living!<br />
Love your presentation last week! you are a great presenter!</p>
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		<title>By: Kathrin Luty</title>
		<link>http://www.theleadershipcoach.com/2009/the-economics-of-extra-paul-andrew-executive-coaching-keynote-speaker/comment-page-1/#comment-110</link>
		<dc:creator>Kathrin Luty</dc:creator>
		<pubDate>Tue, 22 Sep 2009 06:32:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.theleadershipcoach.com/?p=285#comment-110</guid>
		<description>I&#039;ll quote you in my speech tonite! And thanks as well because it comes just when I needed the reminder!</description>
		<content:encoded><![CDATA[<p>I&#8217;ll quote you in my speech tonite! And thanks as well because it comes just when I needed the reminder!</p>
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		<title>By: Fred Gillen</title>
		<link>http://www.theleadershipcoach.com/2009/the-economics-of-extra-paul-andrew-executive-coaching-keynote-speaker/comment-page-1/#comment-109</link>
		<dc:creator>Fred Gillen</dc:creator>
		<pubDate>Tue, 22 Sep 2009 01:54:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.theleadershipcoach.com/?p=285#comment-109</guid>
		<description>Hi Andrew,

Excellent article, you are right o the money and it is now surprise to me that little bit more effort given by all of us will be seen as a hell of a lot by our clients. Deliver more and stay ahead of the crowd.

Regards 

Fred

PS..... can I uses this article in our Newsletters (including your contact details) ?

fred@nittygrittynewsletters.com</description>
		<content:encoded><![CDATA[<p>Hi Andrew,</p>
<p>Excellent article, you are right o the money and it is now surprise to me that little bit more effort given by all of us will be seen as a hell of a lot by our clients. Deliver more and stay ahead of the crowd.</p>
<p>Regards </p>
<p>Fred</p>
<p>PS&#8230;.. can I uses this article in our Newsletters (including your contact details) ?</p>
<p><a href="mailto:fred@nittygrittynewsletters.com">fred@nittygrittynewsletters.com</a></p>
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		<title>By: Alison</title>
		<link>http://www.theleadershipcoach.com/2009/the-economics-of-extra-paul-andrew-executive-coaching-keynote-speaker/comment-page-1/#comment-108</link>
		<dc:creator>Alison</dc:creator>
		<pubDate>Tue, 22 Sep 2009 00:48:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.theleadershipcoach.com/?p=285#comment-108</guid>
		<description>Hi Paul
Isn&#039;t it amazing that it was really only an extra &#039;inch&#039; in this case to the service provider, but looked like a mile to you the customer. I think this highlights that it really isn&#039;t very difficult, costly or time-consuming to make your customers (and friends/family) feel special and return the gesture with loyalty.</description>
		<content:encoded><![CDATA[<p>Hi Paul<br />
Isn&#8217;t it amazing that it was really only an extra &#8216;inch&#8217; in this case to the service provider, but looked like a mile to you the customer. I think this highlights that it really isn&#8217;t very difficult, costly or time-consuming to make your customers (and friends/family) feel special and return the gesture with loyalty.</p>
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		<title>By: Noela Watego</title>
		<link>http://www.theleadershipcoach.com/2009/the-economics-of-extra-paul-andrew-executive-coaching-keynote-speaker/comment-page-1/#comment-107</link>
		<dc:creator>Noela Watego</dc:creator>
		<pubDate>Tue, 22 Sep 2009 00:17:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.theleadershipcoach.com/?p=285#comment-107</guid>
		<description>Extraordinary Leadership equals extrarordinary service. Being willing to serve with an attitude of giving the &quot; extra mile&quot;. Not just settleling for what will do, but giving that plus more.</description>
		<content:encoded><![CDATA[<p>Extraordinary Leadership equals extrarordinary service. Being willing to serve with an attitude of giving the &#8221; extra mile&#8221;. Not just settleling for what will do, but giving that plus more.</p>
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		<title>By: Robin Dickinson</title>
		<link>http://www.theleadershipcoach.com/2009/the-economics-of-extra-paul-andrew-executive-coaching-keynote-speaker/comment-page-1/#comment-106</link>
		<dc:creator>Robin Dickinson</dc:creator>
		<pubDate>Mon, 21 Sep 2009 11:08:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.theleadershipcoach.com/?p=285#comment-106</guid>
		<description>These are excellent points, Andrew.  Well done.  

You got me thinking about leader behaviours - actions - that could help differentiate ordinary from extra-ordinary.

E-X-T-R-A Behaviours 

(to stimulate creative thinking around adding value to customers beyond what they expect from you)

E = Ease:  how could you make things even easier for your customers?

X = X-ray: what are their unmet needs that you can see but other providers can&#039;t?

T = Treasure: what would you do differently if you truly treasured them?

R = Recommend: what are five valuable recommendations you could make?

A = Adapt: how could you adapt your offering to be unique to each customer?

Best,

Robin</description>
		<content:encoded><![CDATA[<p>These are excellent points, Andrew.  Well done.  </p>
<p>You got me thinking about leader behaviours &#8211; actions &#8211; that could help differentiate ordinary from extra-ordinary.</p>
<p>E-X-T-R-A Behaviours </p>
<p>(to stimulate creative thinking around adding value to customers beyond what they expect from you)</p>
<p>E = Ease:  how could you make things even easier for your customers?</p>
<p>X = X-ray: what are their unmet needs that you can see but other providers can&#8217;t?</p>
<p>T = Treasure: what would you do differently if you truly treasured them?</p>
<p>R = Recommend: what are five valuable recommendations you could make?</p>
<p>A = Adapt: how could you adapt your offering to be unique to each customer?</p>
<p>Best,</p>
<p>Robin</p>
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		<title>By: Tweets that mention The Economics Of Extra &#124; Paul Andrew – The Leadership Coach &#124; Executive Coaching, Leadership Training, Keynote Speaker &#124; The Leadership Coach -- Topsy.com</title>
		<link>http://www.theleadershipcoach.com/2009/the-economics-of-extra-paul-andrew-executive-coaching-keynote-speaker/comment-page-1/#comment-105</link>
		<dc:creator>Tweets that mention The Economics Of Extra &#124; Paul Andrew – The Leadership Coach &#124; Executive Coaching, Leadership Training, Keynote Speaker &#124; The Leadership Coach -- Topsy.com</dc:creator>
		<pubDate>Mon, 21 Sep 2009 10:41:35 +0000</pubDate>
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		<description>[...] This post was mentioned on Twitter by Paul Andrew and Paul Andrew. Paul Andrew said: Hot off the (word)press: &quot;The Economics Of Extra&quot; - new from The Leadership Coach http://bit.ly/n9WxH [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Paul Andrew and Paul Andrew. Paul Andrew said: Hot off the (word)press: &quot;The Economics Of Extra&quot; &#8211; new from The Leadership Coach <a href="http://bit.ly/n9WxH" rel="nofollow">http://bit.ly/n9WxH</a> [...]</p>
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