Tag Archives: Marketing

The Trust Experiment

The Trust Experiment

Posted on 16. Nov, 2009 by .

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Tweet I met a coach recently who had tried to give away $50 notes on the streets of Sydney. I was fascinated as he told the story about how hard it was to give away genuine money to strangers. Some people apparently thought it was a scam. Some avoided eye contact and just walked past [...]

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Health Check For The Trusted Advisor

Health Check For The Trusted Advisor

Posted on 05. Oct, 2009 by .

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Tweet I was speaking in Singapore last week to a group of marketers from across Asia/Pacific on what it means to be a “Trusted Advisor”. These are turbulent times in the world of marketing. By nature marketing tends to be about longer term strategic direction yet many companies are sacrificing that agenda in the current [...]

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